Private Label is Becoming Trendy

I personally don’t often use an article from one of my favorite news outlets to start off articles, but there’s a first time for everything. I am strongly going to encourage you, dear reader, to listen or read this American Public Media “Marketplace” article. It’s a great introduction to our topic today – the advantages of the private label industry. It’s a three-minute listen. 

Emphasizing the struggle with inflation and the cost of living being so high recently, we at Strybuc believe that private labelling is one of the best resources you can use to leverage your company.

We’re always helping our customers by levelling up their brand. Private labelling your products is a great way to get a company name into the public eye. There are many advantages to receiving these types of products. Let’s break down how private labelling helps the window and door part replacement industry.

1. The main reason private labelling is so advantageous is, of course, for the marketing value. It puts your brand out there for everyone to see! Additionally, if your product comes from a company where they pride themselves on using, say, “high quality materials”, you might want to add this piece of information to your labelling to get more eyes on your product (and some great reviews, too!).
2. Private labels are super cost effective. For example, since we, at Strybuc, are a wholesaler, the more you, for example, buy from us, the more you’re going to get for your buck.

The main challenge you will encounter is mainly allowing time for your adaptability period. Businesses need to allow products time and wait for sales to grow (we know that’s never easy, but it's a necessary evil!). We also foresee a challenge regarding money, as well. Businesses may have to invest more money (on top of purchasing private label products) in other forms of advertisement.

With all being said, please check out our website at Strybuc.com to see all the private label products we have! Give us a shout at 800.352.0801 for more information.